In this, we will know what is Facebook Marketing and complete information about it. So read this post till the end so that you will get to know all about Facebook Marketing.

So let’s start with Facebook Marketing-

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What is Facebook Marketing?

Social media is used by every human being. Through social media, we are able to connect with our close and friends and talk to them. Facebook is one of these social media. It is the most famous social media and is also very old. With Facebook, we can talk to our family and friends.

But do you know that you can also market your business or website through Facebook, that is, you can use Facebook to grow your business and can also bring unlimited traffic to your website. Today we will talk about how marketing is done through Facebook.

With Facebook, you can bring your products to the people by bringing organic traffic for free, without spending anything, and you can also do marketing by running Facebook ads. Through Facebook ads, you can reach your targeted audience or post in a short time.

Facebook marketing can be done in two ways. Either you do marketing through your Facebook profile or by creating a page for your business. If you do marketing through your profile, then you will be able to reach the post only to a limited number of people, because then your post will be able to see only what will be added to your friend list, and the friends limit is only 5000 on Facebook.

Whereas from the Facebook page you can reach your post to unlimited people. There is no limit to the addition of people in it.

Benefits of Facebook Marketing

Facebook marketing can be very beneficial for your business. You can make very good growth in your business with Facebook.

Let’s know some benefits of Facebook marketing-

1.Massive Audience-

There is no doubt that there is no dearth of people on Facebook. Facebook is a very famous and very old social media. It was discovered in 2004. Its founder Mark Zuckerberg and some of his colleagues were. On seeing this, people joined in and it became the biggest social media platform for marketing.

facebook audience

Talking about the statistics, as of June 2020 more than 2.70 billion people are active on Facebook every month. Not only this, on average, 1.79 billion people log in to Facebook every day. 300 million users use daily Facebook stories. There are more than 10 million groups on Facebook, with the help of which you can easily grow your business. (Source- Zephoria)

You can guess from these figures that Facebook is a great platform for marketing.

2.Increase Your Website Traffic-

Facebook also helps in increasing your website traffic. If you have a website, you can bring organic traffic to it with the help of Facebook. You can create a page or group for your website or join related groups from your website and marketing your website there. If you can put the URL of your post or website on groups or pages, then people who will be interested in that topic will directly reach your website by clicking on your link and organically traffic will come to your website.

3.Raise Brand Awareness-

Brand Awareness is the way people know your business well and remember it. The more your brand awareness is, the better people will know your products etc. If someone already knows your brand, then it would be more appropriate to take your products than any brand that they do not know.

There are many ways to increase brand awareness such as running ads keeping in mind the targeted audience, reviewing the brand from influencers, etc.

4.Targeted Advertising-

Targeted Advertising would mean sending your ad to those people who are really worth seeing it or are interested in seeing that ad. When you see banners on TV or road, then anyone can see that those who are not interested in the advertisement shown on them can also see those ads but targeted ads are shown only to those who are in these advertisements Be interested in the products shown.

5.Low Marketing Expenses-

If you do Facebook marketing, its best benefit is that its marketing costs are very less. And it can also be free if you are marketing without Facebook ads. But with Facebook ads, you can reach more and targeted people in less time. Your Facebook marketing expenses will be much cheaper than all other marketing.

Facebook Marketing Tips

We are going to tell you some tips for Facebook Marketing, with the help of which you can make it successful.

So let’s know about some tips for Facebook marketing-

1.Posting Time-

You look at the reach report and find out at what time your followers are more active and post on Facebook at the same time. Apart from this, you should also see what time your competitors are inactive and you put your post on Facebook at the same time.

2.Use Facebook Story-

If you are an Instagram user, then you must have seen the feature of stories there. Exactly the same feature Facebook provides you with the help of which you can make your Facebook marketing more successful.

3.Call To Action-

To say to everyone on Facebook personally that like or comment or share my page, maybe a bit unfair and your image may also be a bit bad. So a simple solution to this is that in every post you should write “like, comment, and share” so that you do not need to read anything personally.

4.Join Facebook Groups-

According to whatever your page or business is related to, you can join Facebook groups and do marketing there. In other words, if you join related groups from your niche, this will increase your post engagement.

5.Post Every Day-

According to a study, we should post from 3 to 6 every day, so that our likes, comments, shares grow faster than those pages which post one or two in 3 or 4 days. So we should post till 3-6.


In this post, we learned what Facebook marketing is called, what are its benefits, and what are the tips to do it.

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