Are you planning to buy backlinks? If yes then read this article till the end. But first of all, let’s know what is backlinks?
What are Backlinks
Backlinks are incoming links to your website. When you create content describing your services and post it on various websites, you link your business site to that website. This is a powerful way to promote your business online. This technique has been used for ages and has been found to be very useful in giving quality results.
There are various ways to build backlinks like social bookmarking, classifieds, business listing, image submission, article submission, web 2.0, video submission, PDF submission, podcast submission, etc. In a simple way, we can say that backlink is a link that works to get more traffic for websites.
If you have a backlink from a site, it means the site puts your link on its webpage or blog post, when a visitor clicks on that link, it will redirect to your site.
Types of Backlinks
There are two types of backlinks, dofollow and nofollow. The person reading the web page will never see the difference between dofollow and nofollow backlinks. The difference is in the source code.
There is a specific tag in the source code that determines how Google and other search engines see the backlink, which also determines the impact of that backlink on your SEO profile.
Let us know about both types of backlinks and how they affect your website –
- Dofollow – Dofollow backlinks are external links from one website to another that tell Google they can be followed and associated with that domain. This is like upvoting the page you are linking to. They give some extra SEO juice to the page they link to, and if you get them they can increase your domain authority (as long as they’re from a reputable site). Dofollow Links are HTML attributes used by search engine bots to follow links. This is the link that helps Google and other search engines to follow it and reach the website. Dofollow links are considered important for both webmasters and bloggers as it gives more link juice to their sites. Whenever search engine bots or crawlers come to your web page for crawling, they look for Dofollow links, which helps them open the exact page with Dofollow Back Links.
- Nofollow – Nofollow backlinks do not pass authorization because the tag rel=”nofollow” in the site’s HTML code tells the crawler not to follow these backlinks. In other words, A nofollow backlink is basically a link that does not allow search engine bots to follow the link, which means that if the website owner is linking back to you with nofollow attributes, it will not pass link juice. Only humans would be able to follow the link. Many people believe that the nofollow link is harmful to SEO but it is not true. Nofollow is necessary because it tells Google bots that you get backlinks naturally. In most cases, nofollow backlinks from authority sites play a much more important role than low-profile dofollow backlinks.
Should You Buy Backlinks
In the long run, it’s probably not worth the risk of buying backlinks for SEO. Think about it. buying backlinks is like buying your followers. It may sound good on paper, but when it comes to your bottom line, it doesn’t do much to benefit your brand.
This could cost you a lot more than you would earn and could potentially lose. Whether you are just starting out, growing, or are already established, an essential component of your brand is its online reputation. Instead, focus on getting genuine customers, brand advocates, and authentic mentions.
An organic following is going to have a more relevant and real impact on your bottom line.
Why do People Buy Backlinks?
There are two main reasons why people buy backlinks for search engine optimization; the first is that it saves much time and the second, the results are fast.
Traditional link building takes a lot of time and effort. There are lots of different strategies but the most common are content-driven.
To make your website reliable, you must first create great content on your website. Then, you either wait for other webmasters to notice your content so they can link to you as a resource or you can reach other webmasters.
This process can take months of effort and you may not even get the number of links you are targeting. However, things are much easier for those who buy links. They allocate a budget, contact the websites, send their payment, and it’s done!
The bigger the budget they have, the more links they can buy. It also provides a lot of flexibility as webmasters allow people who buy links from them to decide what content to publish, where links are placed, anchor text, etc.
At first glance, buying links is an easy win but it also has many disadvantages. It is expensive and becomes more expensive if you want to get links from high-quality websites. But money isn’t the only owed you pay. This is a black hat SEO technique, and techniques that are against Google’s guidelines don’t come without a price.
What If Google Caught You?
Whether you are buying backlinks to boost your search engine optimization or you are a website that is selling backlinks as a form of monetization for your website, there is a high risk of being penalized by Google. This is the biggest drawback of using this strategy.
Once you are hit with a penalty, it is nearly impossible to recover. If Google sees that you are buying links, they will issue a ‘Manual Action’ which can be viewed under the Manual Actions tab in Google Search Console labeled as ‘Unnatural links to your site’.
Once you have got this penalty, then use the disavow tool to disavow all the links which you had bought by paying money. What’s worse is that rejecting your link doesn’t guarantee that your website is going to be fine.