If you are a blogger or know a bit about digital marketing, then you must have heard the name of SEO. So read this post completely and by the end of this post, you will know what SEO is and why it is important, and with the help of this how can you bring traffic to your website.
No matter how much good content you write, but if traffic is not coming to your website or people are not able to reach your website, then your content is of no use. If you have a business website like this, and if your sale is not being made, then what work does your website do?
Everyone wants his website post to rank on the first page on the search engine, but you wonder how any search engine will know what your post is about. So SEO is needed to rank your post on the search engines. When your post will rank on the first page on the search engine, then your post will get maximum traffic, which will benefit your entire website.
The full form of SEO is Search Engine Optimization. Friends, we have been using the term search engine repeatedly for so long, so firstly we know that this is a search engine after all and how it works.
What is a Search Engine and what does it mean in SEO?
Perhaps you have heard the name of a search engine before, there are many types like Google, Yahoo, Bing, etc. When we do some search by going to the online platform for any problem or for any information, then the place where we search is called a search engine, the search engine itself provides us correct information online.
Nowadays whenever anyone has any problem related to studies or any information, then everyone says that if we search, the place where we search is called a search engine. Google is the most popular among all search engines.
When we search on Google or any search engine by putting any keyword, then the first page which is open is called SERP. The full form of SERP is Search Engine Result Page. Two types of results are shown on SERP.
- Organic Result
- Paid Result
Let us first talk about Organic results.
Organic Result –
It is a bit slow process. When we rank a post on the search engine with the help of SEO, it is organic. This result ranks the search engine for a longer time.
Paid Result –
These are the results that are paid and brought to the SERP. They remain in the SERP as long as we keep paying the post ad.
How Search Engine Works
Now you already know what a search engine is, but now it is very important for you to know how it works. Suppose you have searched “what is SEO”, then the search engine which will already have a crawl and indexed ranking list will bring it to you. Every search engine works in three ways.
So now you must understand what is a search engine and what is crawling, indexing and ranking.
Types of SEO (Search Engine Optimization)
- On-Page SEO
- Off-Page SEO
On-Page SEO –
On-Page SEO means optimizing your post in such a way that they come to SERP and get maximum traffic on it. In simple words, you optimize your post in such a way that it can easily rank on the search engine. They are included in On-Page SEO –
- Meta Description
- Internal Link
- Website Speed
- Image Optimization
- H1,H2,H3 Heading etc.
Off-Page SEO –
Off-Page SEO simply means to tell Search Engine what other people think about you or what other websites think about you. Your main objective in this is to create backlinks. Off-Page SEO includes –
- Guest Posting
- Social Networking Sites
- Answer Questions
- Article Submission
- Blog Commenting
- Photo Sharing Websites
- Video-Sharing Websites etc.
Types of SEO Techniques
- Black Hat SEO
- White Hat SEO
Black Hat Seo –
When you do not follow the rules of search engines to rank your website on the search engine, then it is called Black Hat SEO. An example of this is that you are using the same keyword again and again whether it is of any use or not. We should not use Black Hat SEO.
White Hat SEO –
This is exactly the opposite of Black Hat SEO. When we bring traffic to our website in a natural way and rank it on the use search engine, then it is called White Hat SEO. Friends, we should use White Hat SEO only.
So in this post, you read what SEO is and why it is important, how it is done, how many types are there. If you liked this post, then definitely share it and comment for any problem.